Viral 'Sexbot' Launch on X Is a Parody, Its Own Website Says

A launch announcement for an AI companion called “Sexbot” spread quickly on X on November 3, but the product’s own website says it is not real. Luis Vale, founder and chief executive of the AI sales and marketing startup Dreamstate, posted at 17:30 UTC: “Today @maryamyy0 and I are coming out of stealth with Sexbot. A companion that’s always there for you. Built to fix the growing loneliness in the world. We raised $5M to build it. Pre-orders are open now. Link in the comments.”

The post, which included a 94-second launch video, had more than 380,000 views, about 1,100 likes and roughly 300 replies and 300 quotes by Tuesday evening, according to X’s public counts. Co-founder @maryamyy0 posted a similar announcement linking to a waitlist at sexbot.services.

The website calls it a parody

The linked site presents a polished pre-order page for what it describes as a home robot. But its “Order” buttons lead to a page titled “Sexbot isn’t real. Dreamstate is.” That page says: “There’s no robot. No delivery date… Sexbot is a parody. The system behind the launch is Dreamstate.” The site’s FAQ adds that it is “a fictional concept site” and that “no money changes hands, no reservation is placed.” Its listed prices, $690 a month or a $50,000 one-off option, sit inside joke answers in the same FAQ.

The reveal page frames the whole exercise as a demonstration of Dreamstate’s service, listing the “launch video + website”, “post + replies on X” and “people to repost” as parts of “one connected system”, and inviting visitors to “Check out Dreamstate”. The site also offers a “launch playbook” in exchange for a name, email address and X handle, which its privacy notice says are used to send Dreamstate marketing emails.

Vale’s own about page describes him as Dreamstate’s founder and a former Bank of America investment banker.

What remains unverified

Vale says the team raised $5M “to build it”. AI Headline Hub found no investor announcement, filing or independent report confirming that figure, and given the site’s parody disclosure it is unclear whether the claim refers to Dreamstate, the stunt, or nothing at all. Neither founder had publicly clarified the post on X at the time of writing.

Why it landed

The pitch borrowed the language that real AI companion companies use, an always-available partner marketed as a remedy for loneliness, and the timing echoed recent consumer humanoid-robot launches that open with deposit-backed pre-orders. Replies under the post split between disgust, jokes and confusion, with many users asking whether it was real. X’s own Grok assistant answered several of those replies by pointing to the site’s parody disclosure.

For marketers, the episode shows how cheaply a convincing hardware launch can now be staged with a video, a landing page and coordinated reposts. For readers, it is a reminder to check the link before treating a funding or product claim on social media as news.

This report is not legal, financial, or health advice. See the disclaimer.