ChatGPT is reportedly building a Search Console-style dashboard for businesses

OpenAI appears to be building a dashboard that would show businesses how often they come up in ChatGPT answers and how many people click through to their websites. OpenAI has not announced the feature, and what is known so far comes from screenshots and reports.

The tool was spotted by Juozas Kaziukėnas, founder of the e-commerce research firm Marketplace Pulse. He wrote on X on 6 November:

“ChatGPT is building an analytics tool to ‘track how often your business is mentioned in ChatGPT conversations.’ It measures both impressions and clicks: number of times a business appeared in ChatGPT responses and number of clicks on links to their website.”

What the banner shows

According to Search Engine Roundtable, a banner inviting businesses to “Claim your business in ChatGPT” lists three functions:

• “See how your business shows up: Track how often your business is mentioned in ChatGPT conversations.”
• “Show customers what you offer: Add your latest products and keep your business info up to date.”
• “Help customers make decisions: Let your business agent answer their questions with context you control.”

Kaziukėnas said the impressions and clicks are counted daily and shown as a chart. He said the analytics sit inside a larger Business Hub feature that is only open to businesses that have verified ownership, for example by connecting a Shopify store. He said he first saw early versions of the work in August and that the new banner suggested a launch was getting close.

What it would not show

Based on Kaziukėnas’s account, the dashboard would not show the prompts behind each mention, any user data, or rankings against competitors. That means a business could see whether its mentions and clicks are rising or falling, but not why.

For marketers, that would still be the first data from OpenAI itself on how brands appear in unpaid ChatGPT answers. Until now they have relied on outside tools that estimate it. Search Engine Land compared it to Google Search Console and noted that it is not live yet.

Still unconfirmed

OpenAI has not confirmed the tool, its name, when it will launch or which countries will get it. Details such as how an appearance is counted, pricing and data exports have not been reported. Treat the feature as a work in progress until OpenAI announces it.

Primary source: Juozas Kaziukėnas’s post on X.

This report is not legal, financial, or health advice. See the disclaimer.